The Anatomy of
Video Ad Templates
In 2023, video is it, and it will be for the foreseeable future.
While static ads will always have their place, video ads are a whole different animal. With video, the possibilities are endless, but the ads that stand out from the pack tend to follow a pattern.
1 – Hook the viewer
The hook of your ad is the initial :03 window during which a viewer decides to scroll on or keep watching. Considering that the average ad doesn’t even receive a full “one-Mississippi” of gaze time, your hook must be interesting. It must meet the reader where they are in some way.
Need some inspo? Check out these 101 video hooks guaranteed to get more clicks >>
2 – Address the main pain point
After the hook, the next :03-:04 seconds of your ad should address the viewer’s main pain point or points. It clearly conveys the problem your product, solution, or service will solve. During this section, you should strive to make the viewer think, “Yep, that’s me!”
Remember, your ad should feel native to the platform. Here are a few ways you can make your TikTok ads feel more organic >>
3 – Solve the problem
Ok, your viewer is in deep at this point. They’re committed, so take the next :03-:04 seconds to explain how your offering will solve their problem. You only have a few seconds, so don’t get bogged down in features. It’s better to spend this time on high-level benefits — how your product will make the viewer’s life better, and what their life will look like after they buy what you’re selling.
The food and beverage industry excels at this. Borrow (steal) from these mouthwatering video ads >>
4 – Wrap it up
For your last few seconds, make it clear what the viewer should do next. Whether that means viewing more products, signing up for a newsletter, or requesting a demo, they need to know what they’ll get for their click.
Ideally, your ad links to a landing page that continues the conversation. We’ll show you how to build landing pages that convert >>
All told, your ad should only last :10 – :35. There’s no time for fluff! You must use your time wisely and hit the right high points of your solution with both clarity and creativity.