Youtube Influencer – How It Works

From: Primer Designs
Relevant Industry: Beauty & Personal Care, DTC (Direct-to-Consumer), Fashion & Apparel
Relevant Channel: YouTube
Length: >50S
Theme: Buyer Decision Questions (BDQ), How It Works
Size: 16:9

Video Script:

Opening hook: I discovered rocksbox

Product explanation: jewelry rental membership

Value prop 1: $21 /month

Value prop 2: 3 pieces at a time

Value prop 3: top jewelry brands

Personal touch: loving it

Product example 1: Kendra Scott earrings

Product example 2: piece #2 loving Kendra Scott everyday & special occasion so versatile

Product example 3: wide variety of pieces Kate Spade had to have it

Closing value props: try before you buy return for more unlmited boxes per month