How It Works – Trendy Hook
Video Script:
Intro hook: Watch my skin glow up in time for Hot Girl Summer
Ingredient highlight: I've been using Tretinoin and Hydroquinone from Apostrophe
Ingredient explaintion: Tretinoin unclogs pores and evens skin tone Hydroquinone targets hyperpigmentation
Additional product upsell: Of course you can't forget the sunscreen This one is safe for sensitive and acne-prone skin
Social proof: This derm-approved routine has been a total game changer Here's how I figured out what to use
How it works pt.1: I took a quick skin-type quiz with Apostrophe
How it works pt.2: Got my first treatment plan from a derm It was so easy
Ending hook: And it only took $20 to get started
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