When you hire Primer, you don’t just get a growth marketing agency. You get an extension of your team. We consider our agency clients “partners” because your goals become our goals and we work closely to achieve them together.
The testing methodology we rely on for your growth requires quick action, close management, and a lot of creative, which requires a full team. That’s why each agency partner doesn’t just get one marketing manager, they get an entire Primer team that’s dedicated to their success.
Here are all the new team members you get when you hire Primer:
Vice President of Paid Media
The Vice President of Paid Media on your Primer team oversees all your marketing efforts and long term business goals and needs. This person works with you to establish a forward-vision of where you need your business to go and how ad campaigns can help you get there. With your vision defined, they will then work with the Director of Paid Media to strategize more immediate needs on an ongoing basis to ensure we reach your long term goals.
Director of Paid Media
You’ll have a Director of Paid Media overseeing your account strategy along with immediate business needs. This person is invaluable as he or she can provide an immense amount of insight into the direction you could take with your ad strategy. The Director has eyes and ears into a wide range of businesses, constantly learning from what is or is not working, and applying those insights to help you win.
Growth Marketing Manager
In addition to the Director, you will meet with your Growth Marketing Manager every week to discuss performance, insights, and goals. Your Manager handles the execution of the immediate marketing strategy that you determined with the Director of Paid Media. The two of them will be your closest team members at Primer. The Growth Marketing Manager works closely with the Creative Strategist to execute on your immediate goals.
The Creative Strategist will help translate higher level goals into specific creative assets, taking into account current trends in footage, text, audio, music, etc., and optimizing for all the different ad platforms and mediums. They will create a strategy for the creative of a campaign, put together thorough creative briefs, and assign the designs out to our team of graphic designers, video editors, or landing page designers.
Graphic Designers, Video Editors, and Landing Page Designers
At Primer, we know the pathway to growth is great creative and a lot of it. With the creative we produce for partners held to very high standards, you can be sure that you’re getting high-quality creative in a short turnaround time from top-notch designers. With our partnership relying so strongly on creative, the design team you get has been rigorously vetted. Our designers and editors have decades of experience, degrees from design institutions, and/or have held employment at leading brands. To learn more about the design team, check out The Team Members You Get with Primer On-Demand.
This person is the final gatekeeper on your ad creative, ensuring that what we’ve produced for you is on-brand and performance-driven. As an extension of your team, your Creative Director knows your brand guidelines inside and out and oversees the brand identity, look, and feel of every single asset. Every design goes through a quality assurance check by the Creative Director before being delivered to you for review.
Ready to Expand Your Growth Marketing Team?
Consider Primer as your centralized growth marketing team. With an agency team of over 6 people dedicated to the success and growth of your accounts, you can be sure that you’ll be poised for growth far quicker than going solo.
“We really depend on Primer as an extension of our team. Their strategic input and deep knowledge in direct marketing is essential to our growth.” – Zach Phillips, Co-Founder of Nom Nom
If you’re ready to expand your team, schedule a call today!
A few weeks ago, Primer On-Demand had its public beta launch. Primer On-Demand is a platform that allows you to get high-quality creative assets designed for conversion and produced by our creative team in 2 to 4 business days. We’re excited to share our first external product update!
Here’s a look at some updates we made to make Primer easier than ever for you.
Introducing The New Dashboard — With In-Primer Messaging and the Activity Feed
Recent Activity Feed
Previously, customers would only receive emails about the status of their creative requests, any lingering tasks they have, or questions from our team. Then we realized – you need to be able to see all of your Primer updates, tasks, and conversations in one place. This new dashboard puts some crucial workflows right at your fingertips:
- Message Board
- Your Tasks
- Activity Feed
Now you don’t have to switch back and forth between email and Primer to know what’s going on in your Primer projects. Let’s dive into each feature.
Now you can message your Primer team with any questions , right from the dashboard.
Have a question about a request you’re putting together? Need a change to your required or optional reviewers? Want to communicate something to the Primer team, but not sure the best place? Send the team a message from the dashboard!
Recent Activity Feed
Quickly get up to speed with everything you, your team and Primer are doing within your Primer project. Click the › to go to the relevant item, or hover over the dot on the left to check the timing.
In one glance, see if you have any outstanding reviews waiting for you.
When a creative request is in the review stage, there are usually multiple reviewers. It can be hard to keep track of the comments that are added via email notifications, which is how it worked previously.
So we’ve added some in-app comment notifications so you always know when there are comments from teammates or Primer.
Click the bell to view the notifications. Click the › to see the comments. You can also mark notifications read individually or mark all as read.
We even added comment counts and a subtle red dot to indicate you have unread comments on a request. This is helpful when viewing projects from the Creative Requests page.
Referral Thank You Gifts
Thanks to everyone who has shared Primer On-Demand and/or Agency with their friends and colleagues. We really appreciate all the kind words.
We’d like to send both you and our new partners thank you gifts for the referral. Your Primer rep should already be in contact, but please reach out if you haven’t heard yet or are interested in sending referrals soon!
Thanks For Reading!
If you’re interested in Primer On-Demand, click here to learn more and get started.
Already a customer and want to send your feedback or ideas for improvement? Let us know by emailing email@example.com.
If you’ve heard about Primer On-Demand and/or the testing methodology we use to run our partner’s ads, you might be wondering, “is this an agency or a product?”
The answer: both!
At Primer, the name of the game is growth. That’s why we’re the go-to hypergrowth marketing company for brands that need to scale fast. But that can look a bit different to different companies depending on their needs.
Our agency partners and our internal creative and growth teams all use the Primer platform to manage our partner’s ads, creative requests, and creative workflow. However, even companies that want to continue running their own ads can buy Primer On-Demand to get unlimited creative produced by our team.
Is Primer an Agency?
Yes! On the agency side, we help brands grow fast through paid social advertising and top-notch ad creative. Primer started as an agency and has been in the business for almost 10 years.
When you test more, you win more. That’s why we test more than anyone to find the best images, videos, copy, audiences, and landing pages to continuously hit your growth goals on each individual channel.
Our creative team designs creative assets tailor-made for growth, while our growth team manages your entire experimentation process to ensure you’re making the right moves with your ad spend. You can expect:
- Rapid-fire testing
- Custom landing pages
- Continuous pipeline of ads
- Full-service account management
All you do is sit back and enjoy the wins, like these happy clients (view case studies).
Is Primer a Product?
Yes! Primer On-Demand is a software platform that allows you to get high-quality creative assets designed for conversion and produced by our creative team in 2 to 4 business days.
The biggest growth lever is ad creative, so companies interested in growing fast need a lot of great creative to test. Unfortunately, it’s hard to build a continuous pipeline of high-quality assets in house. So, we built Primer On-Demand.
Primer On-Demand was initially used to simplify the creative workflow between us and our partners, while also simplifying the ad management process by bringing it directly into the app. But now, all companies can use Primer On-Demand to build their creative pipeline (even those that want to keep their ad management in-house)!
Brands love it because they can make unlimited requests for creative assets that are focused on conversions, whether images, videos, or landing pages, and get them back fast. They can then easily make edit requests if needed and get final deliverables all within the app.
Learn more about Primer On-Demand.
Interested in the agency or product?
Whether you want to grow fast with our agency’s rapid-testing process or get a constant flow of creative that’s designed to convert, Primer can help.
Get started with Primer On-Demand here. To book a growth consultation for full-service management, click the button below.
So you’ve created ads with killer click-through rates. But your conversions just aren’t there.
This likely indicates that your landing pages aren’t working for your audience.
The landing page has one job: SELL fast.
Within SECONDS, the user will determine if this product is:
- A fit for them
- Will solve their urgent need
Tip: Some users will leave the page before they even see your content. This is generally because of slow loading speeds. Make sure your page is optimized for both speed and multi-platform use (mobile, various browsers, different screen sizes, etc.) so that they actually get to read your great content distraction-free. Check your page load speed for free on Uptrends.
According to Wordstream, the average landing page CVR is around 2.35%, with the top 25% of pages converting at 5.31% or higher.
Here’s how to create landing pages that will convert customers and improve ad performance.
5 Essential Elements for a High-Converting Landing Page:
1. Speak directly to your customer persona
- Write in a conversational style
- Talk TO them by using the word “you” or “your” (or “my” in a CTA)
- Address major questions and objections about signing up to, paying for, or using your product/service (e.g. to emphasize how easy your site is to use, you could say: “Sign up in 30 seconds!”)
- Tailor the language to feel relevant to the person you are speaking to
2. Address Their Urgent Need
- Why is the consumer looking for your product right now?
- Address their urgent need above the folder in the header (so they don’t have to scroll to discover something that interests them)
- Refer to their customer persona to ensure you’re answering the questions they will need to ask before making a purchase
3. Give Them Specifics
- Add numbers, data, quantities to create specifics around the benefits
- We’ve found that data acts as a more compelling hook than more generic headlines. If your company doesn’t have any studies that reference your product specifically, try pulling data from industry-wide research (e.g. 23% of adult women experience acne). Then, posit your brand as a solution to that problem.
Discover more ways to draw readers in with copy hooks
4. Make the CTA Actionable
- The CTA should reflect the next actionable step in the purchase
- The consumer should know exactly what comes next
- It should be specific to them and the action they take on the page
- Ensure there is a CTA button above the fold on both desktop and mobile
- The shorter the better: we want the CTA to be clear and quickly read
5. Make Headlines Scannable
- Users don’t read, they scan: Studies showed that only 16% of users read word-by-word and realistically only read 20% on the page
- Limit your copy to no more than 3 lines of copy per section, which should be scannable within 2-3 seconds
- Use short, to-the-point headlines
- Communicate your key points in the headlines
7 Creative Ways to Share a Lot of Info
In order to perform, landing pages should be easily scannable and clear, but sometimes your copy has to do a lot of work to address a customer’s key buyer decision questions.
That’s where creative layouts come in. You can use design elements to make a lot of content feel less overwhelming.
1. Buttons that Reveal Content
Great for: Multiple products, many features
2. Press Testimonials in Logo Bar
Great for: Very short quotes that add credibility and/or support your theme
3. Scannable Comparison Table
Great for: Products or services with many features; Brands in a competitive space; Subscriptions
4. 50/50 Visual Comparison
Good for: When you want to showcase the key product benefits and contrast them to an alternative option (works great when it’s against a concept instead of a direct competitor).
5. Testimonial Slider
Good for: Brands with many customer testimonials.
Only show one testimonial at a time and either have them auto-play cycling through or have manual buttons/arrows for users to select to see the next.
6. Use an Educational Video
Good for: Medical brands or brands with many “fine print” details or a steep learning curve on their product use
Instead of adding in-depth instructions on your landing page, consider creating an instructional video, which you can either embed on your landing page or make available for anyone who wants the in-depth information.
7. Ingredients Slider
Good for: Medical, beauty, and food products
If you need to showcase detailed information about ingredients or elements of a product, consider hiding details until a user clicks on a certain element.
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At Primer, we know how important landing pages are to overall ROI. That’s why we include landing page design and development in all our creative testing.
See more examples of top-converting landing pages on our landing page gallery.
Have you ever heard that your ads are only as strong as your buyer persona? …You mean, that’s not something commonly discussed at dinner tables? Never fear! This is the article for you. We’ll break down what buyer personae are, why they’re useful, and why they’re crucial for creating ads that attract customers and help your business hit its goals.
Successful digital marketing has two fundamental pillars: great account management and great ad creative. In this post, we explore the latter and how to achieve it.
Producing creative that truly resonates with your audience can seem like an impossible task, but at Primer, we’ve developed a tried-and-tested process to empower businesses across all verticals to find more creative wins and scale ad spend more effectively.
We use a growth marketing process called The Outlier Method. Our goal is to find the ads, audiences, and landing pages that rise to the top above all the others and focus on scaling those wins to create a healthier, stronger account. In this method, great ad ops can only take accounts so far. To get ads over the finish line and into the “win” zone, high-volume creative testing is key.