So you’re in the market for an online platform to get marketing creative designed for you. That’s what Primer is for. But naturally, there are similar options out there that do things a bit differently, serve a different type of company, and/or have a different price point. Let’s dig into how Primer On-Demand differs from one major competitor: No Limit Creatives.

Quick Summary

What are they and what are they for?

Primer On-Demand is a platform that allows you to get high-quality ad creative designed for conversion and produced by our creative team in 2 to 4 business days.

It is for building a continuous pipeline of conversion-focused creative for paid social ads.

No Limit Creatives is a platform that gives you access to their design team to produce a variety of marketing content in 1-4 business days. They have 4 different plans, but their “Graphic & Video” package is the only one that’s comparable to On-Demand.

Rather than serving a particular niche, it is for getting various types of marketing designs produced as needed. 

How Do They Work?

Both work in a similar way:

1. Request an unlimited amount of marketing designs directly through an online platform.
2. Get paired with the right designer for your unique request.
3. Receive your creative back in 1-4 days after it passes a quality assurance check. Request revisions if needed.

There are some differences. When requesting edits, Primer On-Demand provides an easy-to-use review studio within our platform where you can make markings and leave comments in specific places. It makes giving feedback a breeze – much better than only using words over email.

What’s Included? 

Primer On-Demand includes:

• Image Ads
  • Graphic Design
  • Custom Illustrations
• Video Ads
  • Videos (image compilations, UGC, etc.)
  • Custom Animations
• Fully hosted Landing Pages

What’s not included in Primer On-Demand?: 

• General marketing design that is not tied to a specific growth goal 
• Creative designed for physical applications (signage, presentations), including:
  • Print graphics
  • Logos
  • Branding

No Limit Creatives includes:

• Digital & Print Graphics
• Custom Illustrations
• Motion Graphics & Video
• Landing Pages
• Logos & Branding
• Amazon Listing Designs

What’s not included in No Limit Creatives?: 

• Creative that’s always designed for conversions

Since Primer’s specialty is growth and the biggest growth lever is ad creative, the types of designs we provide are always for the purpose of getting conversions.

Price:

No Limit Creatives: Approximately $949 per month

Since No Limit Creatives serves all marketing creative needs, the lower cost is offset with the lack of specialty. This is good for companies that are okay with having generalist designers rather than growth-focused designers, and want the ease of having a one-stop-shop for their design needs.

Primer On-Demand: $3,400 per month 

Serving a different purpose, Primer On-Demand is the premium option for companies focused on generating revenue from high-quality ads produced by specialized graphic designers, video designers, and landing page designers, with an average rating of 4.9/5 stars.

Key Differentiators

No Limit Creatives’ key differentiators are:

• All your marketing design needs in one place, produced by one team
• Lower monthly price

Key differentiators for Primer On-Demand are:

• High-quality creative: Only 1.1 rounds of revision on average and 4.9/5 stars 
• Conversion-focused ad creative produced by growth marketing designers

Ideal Customers

No Limit Creatives is best: 

• if you have a lot of general marketing content needs and not enough graphic designers.
• if you can spend extra time in multiple rounds of revisions since the design team is not specialized in any single type of marketing niche.
• if your priority is ease and convenience amongst all marketing team members and you need all creative to come from one place.

Primer is best:

• If you are prioritizing growth marketing and don’t have enough graphic designers.
• If you’re a time-pressed growth marketer that expects top-notch ad creative on the first round of revisions.
• if your priority is ad creative that’s designed to convert.

The Verdict

So which one is better? It depends on your priority and bandwidth.

Companies that need high-quality, growth-focused creative with fewer revisions should go with Primer On-Demand, whereas companies that have various content needs and more time to spend in review stages may find No Limit Creatives to be the better option. 

Ready for More Ad Creative?

Start getting more high-quality ad creative today. Learn more about Primer On-Demand and how to get started here.

It’s not just a good idea to test your ads. It’s essential. 9 out of 10 ads fail, so you always have to try different things, learn what works, and iterate. The surest pathway to growth is testing your ad creative quickly and in bulk. 

But it is a big investment. You’ll need a lot of creative, a lot of bandwidth, and a lot of ad spend. Thankfully, the return on investment (ROI) is incredible. We’ve had partners save millions of dollars in months.

Keep reading to learn why testing your ads is worth it.

Rapid-Fire Creative Testing

Companies looking to grow fast need more than just slow A/B testing. In this world of new algorithms and zero-party data, how quickly you move makes all the difference. 

But how do you know what to test? Or how often to do it? Or what’s worth scaling? Or when to pause a bad performer?

You know the struggle. So we made the perfect solution: the Outlier Method of testing. We use it for all of our partners to test their copy, images, gifs, videos, video hooks, thumbnails, landing pages, headlines, CTAs, and audience. You name it, you should test it. Here’s how it works:

For more on the Outlier Method, including recommended budget and timelines, download the cheat sheet here.

Your Investment

If you decide to follow the Outlier Method, your investment isn’t just the ad spend. It’s the money it takes to pay the designers creating the ads and the marketers managing the campaigns. It’s not just a monetary investment, either. It’s also the bandwidth to constantly come up with new ideas for tests, stay up to date on best practices, keep up with algorithms, etc. 

How this is broken up will vary from company to company, but essentially, every company will invest these two things:

• The overhead, time, and bandwidth it takes to launch a given number of ad tests
• A certain budget for ad spend

In our ROI calculator, you can see exactly how many ad tests you should be running with your ad spend. You’ll also be able to see how many of those tests will fail (it’s probably more than you think) and how many will win.

Your Return

Here’s the good part: your return. Is all of that investment worth it? Spoiler: of course it is!

One way to calculate your ROI would be your percent increase in purchases as well as your savings, which both take into account the impact that rapid-fire testing has on your CPA. We’ll assume your CPA without testing would stay consistent, and that your monthly ad spend will not change.

Increase in Purchases

While actual numbers will vary, we identified an average trend in how CPAs decrease for our partners over time. You can see your projected CPAs for your first six months of rapid-fire testing in our ROI calculator.

You’ll also see that as your CPAs decrease, of course the number of purchases you can accommodate on your same monthly budget will increase. We’ll assume that without testing, your number of purchases would stay the same.

The percent increase in total purchases varies depending on your starting CPA and the number of ad tests you’re running, which depends on your monthly budget. Find out yours on the calculator.

For some (potentially mind-blowing) context, one of our partners increased purchases from ads by about 53% in just two months, and 89% in 6 months. Not too shabby!

Related: View our case studies

Total Savings

The way we calculate your savings is by first taking the total number of purchases we’d expect you to have after your first year of rapid-fire testing and multiplying it by your current CPA. This would show us how much the same number of purchases would cost you if you didn’t do rapid-fire testing.

We then take that number and subtract your annual ad spend to show how much money rapid-fire testing would save you.

One of our partners had savings of about $240K in the first 2 months, and $1.07 Million in 6 months, compared to if they kept the same CPA.

How Is This Possible?

While many companies hire growth marketing agencies, others are able to handle the investment with some internal changes. Others might do a combination of the two: keeping the ad management in-house but outsourcing the creative production. 

We’re here to help! To get unlimited creative designed to convert, get started now with Primer On-Demand. To have it all done for you, click the button below to schedule a growth consultation today.

A few weeks ago, Primer On-Demand had its public beta launch. Primer On-Demand is a platform that allows you to get high-quality creative assets designed for conversion and produced by our creative team in 2 to 4 business days. We’re excited to share our first external product update!

Here’s a look at some updates we made to make Primer easier than ever for you.

Introducing The New Dashboard — With In-Primer Messaging and the Activity Feed

Recent Activity Feed

Previously, customers would only receive emails about the status of their creative requests, any lingering tasks they have, or questions from our team. Then we realized – you need to be able to see all of your Primer updates, tasks, and conversations in one place. This new dashboard puts some crucial workflows right at your fingertips:

• Message Board
• Your Tasks
• Activity Feed

Now you don’t have to switch back and forth between email and Primer to know what’s going on in your Primer projects. Let’s dive into each feature.

Messaging

Now you can message your Primer team with any questions , right from the dashboard.

Have a question about a request you’re putting together? Need a change to your required or optional reviewers? Want to communicate something to the Primer team, but not sure the best place? Send the team a message from the dashboard!

Recent Activity Feed

Quickly get up to speed with everything you, your team and Primer are doing within your Primer project. Click the › to go to the relevant item, or hover over the dot on the left to check the timing.

Your Tasks

In one glance, see if you have any outstanding reviews waiting for you. 

Comment Notifications

When a creative request is in the review stage, there are usually multiple reviewers. It can be hard to keep track of the comments that are added via email notifications, which is how it worked previously.

So we’ve added some in-app comment notifications so you always know when there are comments from teammates or Primer.

Click the bell to view the notifications. Click the › to see the comments. You can also mark notifications read individually or mark all as read.

We even added comment counts and a subtle red dot to indicate you have unread comments on a request. This is helpful when viewing projects from the Creative Requests page.

Referral Thank You Gifts

Thanks to everyone who has shared Primer On-Demand and/or Agency with their friends and colleagues. We really appreciate all the kind words. 

We’d like to send both you and our new partners thank you gifts for the referral. Your Primer rep should already be in contact, but please reach out if you haven’t heard yet or are interested in sending referrals soon!

Thanks For Reading!

If you’re interested in Primer On-Demand, click here to learn more and get started. 

Already a customer and want to send your feedback or ideas for improvement? Let us know by emailing brady@goprimer.com.

We’re excited to announce the public beta release of our platform, Primer On-Demand, starting today! Get access to our top-notch creative team whose core focus is making ad creative that converts. Under development for the past two years and in testing since January 2022, we’re taking the platform, rated 4.9 stars, public with new features and improvements. Growth marketers everywhere can now use Primer On-Demand!
Keep reading to learn how it will provide you with conversion-focused ad creative that will help you grow fast while making your creative workflow a breeze.

What is Primer On-Demand?

Primer On-Demand is a platform that allows you to get high-quality creative assets designed for conversion and produced by our creative team in 2 to 4 business days.

What we learned from years of running millions of dollars in ad spend: the biggest growth lever is ad creative. Fast-growing companies need better creative, and they need more of it. But it’s hard to build a continuous pipeline of high-quality assets.

Within Primer On-Demand, you can submit unlimited requests for creative assets that are focused on conversions, whether images, videos, or landing pages, and get them back fast. With your feedback, we’ll revise it until it’s right. But that may not be necessary – on average, On-Demand customers approve an asset in only 1.1 rounds of revision. Ultimately, Primer is the platform to build a continuous pipeline of high-quality creative.

Here’s how it works:

Join for a monthly fee (no contracts required!) and make a creative request.

Our design team fulfills your request within 2-4 business days.

You provide feedback exactly how and where you want it.

We design it using our best practices in growth marketing it and email you when it’s ready for feedback.

And email once again when all of your stakeholders have approved it.

You can access this asset (along with all your other finalized assets) anytime in your Creative Library.The best part: unlimited requests for the same monthly price!

What do we mean by beta?

This beta release of Primer On-Demand is a work in progress that’s dependent on your feedback. Conversations with our beta customers are pivotal in helping us to improve the product for your needs. Though currently rated 4.9 out of 5 stars, we hope to make it better and better for growth marketing teams before a bigger launch later this year.

You can provide feedback directly within the app or by sending an email to our co-founder Brady at brady@goprimer.com.

Ready to get started?

Learn more about Primer On-Demand, get access to the demo, and start a tutorial here.

 

With a looming recession making headlines, many companies are hyper-concerned about their growth coming to a halt and revenue flatlining. If that’s the case for you, you might be faced with two conflicting tasks:

• Reduce spend 💲
• Increase revenue💰

You’re trying to save money and make money, and that’s exactly why you need to run more ads. Thankfully, launching many controlled ad tests will help you to reduce your CPA and increase revenue exponentially in a short amount of time.

Reduce CPA by 1.6x in just 2 months

Here’s a real CPA trajectory of one of our partners that increased the amount of ads they were running:

Monthly ad spend: Approximately $200k

The result?

👉 Savings of about $240K in the first 2 months, and $1.07 Million in 6 months, compared to if they kept the same CPA.

👉 Increased purchases from ads by about 53% in just two months, and 89% in 6 months.

Related: View our case studies

Here’s how we did it (and how you can, too)

We call it the Outlier Method:

 

1. Launch a new big idea ad set.
2. Pause ads that are underperforming.
3. Increase budget to your wins (A.K.A. “outliers”) and pause everything else.
4. Scale wins by creating at least 3 iterations each.
   1. Tip: Only change 1 or 2 elements per ad.
5. Iterate on your winning iterations.

Finally, repeat the whole cycle with a brand new big idea ad set. But you have to move quickly.

The key to saving money: act quickly

When it comes to pausing and scaling, don’t wait for statistical significance. By that point, you’re wasting money on underperforming ads and the opportunity cost of scaling your wins. Here’s what your timeline should look like:

• Start pausing underperforming ads within 24 hours
• Find and move budget to the outliers by day 3
• Start making creative iterations of your outliers to launch ASAP
• The Outlier Method should be completed within 1-2 weeks for each big idea
• At least 2 big ideas launched each month

The key to ad performance: great creative, and lots of it

Ready to launch more ads to reduce your CPA? You’ll need a lot of great creative. For each big idea, you’ll need about 20 creative assets. When scaling the wins, you’ll need about 20 more. If done twice a month, you’ll need about 80 creative assets per month. If this seems out of reach for you, we can help, just like we helped our partner above.

Your Growth Partner

Need high-quality ad creative fast? Use Primer’s on-demand online platform to get videos, images and landing pages produced by top marketing designers.

If you’re looking for help scaling and testing your ads, you’ve come to the right place. We’ll handle it all for you – the creative strategy, design, production, reporting, and media buying. You just enjoy the wins.

The Creative Exchange allows brands like yours to use our video ad expertise to grow quickly on the platform.

Every single one of our partners that we’ve worked with on TikTok has been featured in TikTok’s Top Ads, their library of top-performing ad creative. This achievement has garnered us a spot as one of the top agencies on TikTok, even giving us access to unique beta opportunities.

100% of the partners we’ve worked with on TikTok have been featured in TikTok’s Top Ads.

Do you want to be featured, too? If you’re a direct-to-consumer brand needing to hit growth goals, we may be a perfect fit.

“Our unique method works extremely well on TikTok,” said Primer CEO and Co-Founder, Kamo Asatryan. “We take formulas that have proven to work across multiple partners and platforms and create a version that is native to TikTok. The results have been incredible.”

 

A Must-Have For B2C Brands

As TikTok’s influence as an e-commerce engine grows, advertisers are finding huge opportunities to tap into a highly engaged audience of shoppers. A recent study from Insider Intelligence found that 71% of TikTok users worldwide shop when they stumble across something in their feed, stories, or other content.

“Right now, TikTok is one of the most powerful platforms for advertisers, combining the two most successful marketing tactics of 2021 and 2022: short-form video and UGC content. Any DTC brand would be remiss not to invest in TikTok,” said Primer COO and Co-Founder Brady Flynn.

More TikTok resources

Looking to amp up your ad creative yourself?

• 7 things you can try that get our partners on TikTok Top Ads 🔝
• 9 ways to create outstanding video ads that convert [Free Templates + Examples]

Not on TikTok quite yet?

• How to Get Started with TikTok Ads: The 2022 Guide 🤓
• 7 Reasons Your Company Needs TikTok Ads

Curious how you can better leverage TikTok?

Like the sound of all this? Schedule a call with us to learn how we’ve gotten our partners on TikTok ads, and how we’d hope to do it for you, too.

What marketer doesn’t like to see more conversions on their ads? It’s what we all want, yet, one of the most important factors in closing the deal is often forgotten: the landing page. 

Some companies (ahem, a lot of companies) direct their ads to the homepage. We get it – it’s a hassle to create a landing page for every new campaign. But that consistency is exactly what’s expected from users and, yes, it does result in higher conversions.

While it might take more effort, creating a landing page that’s consistent with your ad is certainly worth your while. Read on to learn why landing pages are so much more effective than homepages in increasing conversions on your ads.

5 reasons why landing pages increase conversion rate on your ads

1.  Landing pages carry over the ad experience

Who’s the audience you’re targeting in your ad? Is it Gen Z women? If so, wouldn’t they be a bit confused if they tap on the ad thinking “this is for me” but get directed to a landing page that doesn’t feature any Gen Z women, or worse, features older men? Or maybe you’re targeting puppy owners in your ads. If it leads to a homepage about generic dog food rather than puppy food, you’ve lost ‘em. But personalize the experience from ad to landing page and your customer will feel seen, heard, and much more likely to buy.

The good news? Not everything needs to be the exact same. The ad experience has a few key elements: 

• the messaging (or key theme)
• the visuals
• the offer
• the audience

You might be able to get away with mixing and matching landing pages with ads that have a different key theme or message. For example, the ad theme may be testimonials, or it may be “how it works.” These can have the same audience and offer provided in the ad, and direct to the same landing page that features both the testimonials and the “how it works” section. See the ad and landing page below for a great example.

The non-negotiable: your landing page must be unique to the audience and the offer. And of course, there should be some consistency in the visuals (that’s just Branding 101).

 

2.  Landing pages answer questions sparked by the ad

While homepages serve a more general audience that aim to cast as wide a net as possible, landing pages answer specific questions that the user will have after they see your ad. 

There’s a reason they clicked on that ad and they want to finish the storyline you started. You can’t take them to a different story and expect them to stay interested enough to keep reading.

In a “vs. the competition” ad, for example, the landing page should answer questions about how the product specifically compares to the mentioned competitor. When all their questions are answered, boom, conversion. While you might have this info on your homepage, it will take the user a lot more scrolling to find the info they need, and by the time they reach your comparison chart, they’ve already bounced.

 

3.  Landing pages have a single call to action

Perhaps the biggest thing that makes a landing page a landing page is the one singular purpose it serves. While homepages aim to educate the audience, provide value, and offer loads of different content, landing pages have one single call to action: make a purchase or submit a form.

When you limit the distraction caused by navigation menus, case studies, blog posts, and other links, the user has a much more streamlined pathway to your conversion point. You don’t provide the temptation for them to click away to another area of your site. Instead, you show them exactly what to do. To make it even easier on them, you should add multiple CTA buttons throughout your landing page so that if they’re already convinced, they don’t have to keep scrolling.

See how there’s no navigation on this landing page?

 

4.  Landing pages show personalized social proof

While a homepage might feature rave reviews about your product in general, a landing page can get very specific to your target audience. For example, in a “vs. the competition” ad, the reviews on your landing page can make direct references or comparisons to your competitors, or pain points your competitor didn’t solve that you do. Check out this example from the Super Coffee landing page we saw earlier:

Likewise, you can (and should!) tailor the UGC on the page to the specific audience or product featured in the ad. This personalization provides reliability and trustworthiness that you can’t achieve with just generic UGC and generic reviews. It’s 2022, and representation matters more than ever. People want to see people who look like them in your ads and on your landing page.

 

5.  Landing page wins tend to last longer than ad wins

You shouldn’t just test your ads. You should also test your landing pages. Test big ideas and iterations, just as you would with your on-platform ad creative, in order to find wins. We’ve found that after testing a few different landing pages and finding wins, those wins last much longer than ad wins. A landing page might be successful for 4-5 months, whereas in-platform ad creative quickly fatigues out and is successful for a much more limited time.

This is reassurance that, while you’ll have to create new ad creative pretty often, you can continue to reap the benefits of strong landing page performance when launching new ads.

Landing pages increase conversion rate and decrease CPA

This is all great, right? But is it actually proven to help you achieve your goals? Of course! 

After starting a new campaign and testing dozens of Facebook-friendly, mobile-first landing pages, we found a clear landing page win for our client, Madison Reed. It was a “how it works” style landing page covering the three simple steps of their product. The results:

• It increased click-to-purchase conversions by 54%
• It Increased customer acquisition by 41% when paired with ad creative wins

View Madison Reed Case Study

Need another example?

For our client, Otter.ai, we tested and found a winning, quiz-style landing page that increased conversion rate 65%. We also made a landing page specific to their retargeting ads, and therefore, their more middle-of-funnel audience, which lowered retargeting CPA by 43%.

Time to increase CVR on your landing pages

If you’re already using landing pages for your ads, congrats! If not, here are a few tips on how to create landing pages that convert.

Already running landing pages but not seeing those conversions? We can help! Get expertly crafted landing pages with Primer On-Demand or leverage our full-service agency for landing page and ad testing for maximum growth.

 

 

To Primer Friends and Partners: 

As marketers, we find ourselves again in uncertain times. The recent tumult of the financial markets, increased inflation, and a long road ahead to economic recovery have many of us reconsidering our marketing strategies. 

Sequoia Capital called this a “Crucible Moment” in their recent “Adapting to Endure” presentation. “We must recognize the changing environment and shift our mindset to respond with intention rather than regret.”

At Primer, we have a close eye on these macroeconomic impacts across our entire portfolio of partners – spending $10s of millions across Facebook, TikTok, Snap, Google, Pinterest, YouTube, and more. 

We have seen some partners adjust their budgets and others double down. If you’re not sure which changes to implement, you’re not alone. As your partner in growth, we would like to share what we’re seeing in the media marketplace today. 

Here’s some good news: it’s encouraging.

Reduced competition is driving low CPAs  

The brands that have pulled back are leaving opportunities for those that choose to invest in ads and marketing right now. 

The first five months of 2022 were more expensive in paid social than 2021, but that trend has recently reversed. 

Blended CPAs across our partners have decreased 45% since January. For the month of July, CPAs are 27% lower than in 2021.

CPAs are the lowest of the year

CPMs are also down — 25% lower since January 2022 and 21% down in July, compared to July 2021.

CPMs lower year over year

This is a great time to test and learn 

These lower costs can make up for any drop in conversion you may be seeing as a result of reduced demand. With lower costs, learnings are more affordable, and you can emerge from this economic downturn with winning ads that are ready to scale when you are. 

Our advice is to consistently run tests to find new winners that can be easily scaled when demand returns. You’ll be there for an incredible intersection of cheap CPAs and a spike in demand (similar to the surge in 2020).

Stay agile. Stay connected. You will succeed. 

Similar to our advice at the very beginning of the pandemic, we still believe these keys to success will guide you through these times. 

1. Have empathy for your customers. Show them you care and understand their needs by speaking directly to their most important questions about your product.
2. CPAs are the lowest they’ve been since early pandemic days. Utilize opportunity.
3. Demand for home delivery and digital experiences has held strong. Acquire a huge generation of lifelong customers who remember you for making their lives easier during tumultuous times.
4. UGC is what users are responding to these days. Test native-style ads featuring “real people” showing how they can benefit from your product.
5. Stay informed. Stay agile.

We’re here to help 

We believe that thoughtful testing, rich ad creative, and intentional investments will lead to growth that will endure these ever-changing times. It worked for our partners through the pandemic, and we’re here to help you through whatever comes our way next.

Whether that’s through full-service, hands-on management of your paid media or by providing high-quality ad creative on-demand, our team is ready to help you find ways to test more and win more.

 

If you work in advertising, you know that the key to growth is performing lots of ad tests very quickly. But those ad tests wouldn’t be possible without a lot of creative. And that creative wouldn’t exist without the ideas behind them.

Sometimes, those ideas just don’t come quickly. We’ve all been there. So how can you keep the creativity flowing? Well, you open up the creative faucet, of course.

What is the creative faucet?

The creative faucet is a term coined by Julian Shapiro to describe the process of getting out all of your ideas in order to eventually land on a good idea, similar to flushing out the water of a dirty faucet to get to clean water.

Whenever you have to come up with something creative, you open your creative faucet, meaning, you let the ideas start pouring out…even if they’re terrible. In fact, the worse your ideas, the more you need to get them out of your brain and into the world, whether on paper, in a Google doc, in a notes app, through your vocal chords, or just jamming on your instrument.

Once the bad ideas are out, you’ll start to get some okay ideas. Those okay ideas should give you some aha moments that lead to good ideas, and those good ideas will then turn into something great.

The point being – great ideas don’t just happen. They don’t come out of nowhere. They come to fruition once they’re sparked by something that’s only good or okay, or maybe even something bad.

The creative faucet in action

To showcase the creative faucet in action, here’s an example from John Mayer.

In this video, John Mayer picks up his guitar and almost immediately starts brainstorming lyrics. He says that if you don’t start immediately, you’re simply wasting time. “You just keep going until you get something,” he sings to a freestyle melody.

How does the creative faucet apply to marketing?

Whether you’re a designer, a copywriter, a growth marketing manager that needs to write briefs, a content writer, a creative strategist, or anyone that relies on ideas for marketing, you can apply this process immediately in order to help you: 

• Get work done faster
• Produce better and more effective creative or creative briefs
• Stay focused on the task at hand

As marketers, our attention is pulled in a million different directions at all times. But when you open the creative faucet, your ideas will wait for no distractions. This means that you’ve got to dedicate time to this process or else a good idea might come and go while you’re busy checking Slack. 

In return, you’re able to complete the task faster and in a process you’ll hopefully enjoy much more, with deliverables that are better and more effective. When it’s time for you to get started, make sure to do it the right way, free of distractions.

How to open the creative faucet in marketing

1. Block off 90 minutes. Make yourself completely unavailable on calendar, Slack, social media, phone, email, pager, Alexa, kids, knocks on the door, carrier pigeons, everything. It’s just you and your ideas.
2. Use the first 10-15 minutes for a rapid brainstorming session. Type out anything that comes to mind, letting your ideas build upon each other.
3. Immediately go straight into your deliverable. For a Growth Marketer this might mean step one was brainstorming your ad image copy, and step two is actually writing your ad description copy and/or creative brief.
4. If you need to provide any specific formatting, links, or add in images or videos, do this last. This would just be a distraction to your creative faucet.

It’s super important to do this all right away when your ideas are fresh and the creativity is flowing. It will get done way faster without any distractions. Plus, it will actually be fun to get it all done in one go. The longer a project drags on while you switch from project to project and app to app, the more the outcome, your productivity, and your own personal enjoyment suffers.

Creative requires creativity

Creative requires creativity, and when creativity is your day job, it requires dedication to the brainstorming process. Over the course of 1 quarter, we test about 100 visuals and 50-75 copy variations for each of our partners. To test a lot, we have to come up with a lot of ideas. 

This has been the tried and true process that helps us come up with ideas worth testing, whether it’s for the big idea tests or small iterative ones. And from those ideas come the wins and the revenue. Check out “What To Test on Your Social Media Ads: Big Ideas vs. Small Iterations.”

Learn more about our growth marketing agency or on-demand creative platform.

 

Have you ever heard that your ads are only as strong as your buyer persona? …You mean, that’s not something commonly discussed at dinner tables? Never fear! This is the article for you. We’ll break down what buyer personae are, why they’re useful, and why they’re crucial for creating ads that attract customers and help your business hit its goals. 

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