Texting POV

From: Primer Designs

Relevant Industry: DTC (Direct-to-Consumer)

Relevant Channel: Meta, TikTok

Length: 10-20S

Theme: Buyer Decision Questions (BDQ)

Size: 9:16

POV intro: POV: You just found out about $0 grocery delivery from your friend

Text exchange pt 1: 🙅‍♀️ GIRL, do NOT pay that company a delivery fee just cause you're craving snacks 😤

Text exchange pt 2: Farmstead grocery delivery is FREE

Text exchange pt 3: Save your $$ 🤑🤑 (and the environment lol)

Text exchange pt 4: So... when you cooking for me 💃?

End Card: Farmstead Logo Take $40 off your first order of $70+

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