Have you ever heard that your ads are only as strong as your buyer persona? …You mean, that’s not something commonly discussed at dinner tables? Never fear! This is the article for you. We’ll break down what buyer personae are, why they’re useful, and why they’re crucial for creating ads that attract customers and help your business hit its goals.
Successful digital marketing has two fundamental pillars: great account management and great ad creative. In this post, we explore the latter and how to achieve it.
Producing creative that truly resonates with your audience can seem like an impossible task, but at Primer, we’ve developed a tried-and-tested process to empower businesses across all verticals to find more creative wins and scale ad spend more effectively.
We use a growth marketing process called The Outlier Method. Our goal is to find the ads, audiences, and landing pages that rise to the top above all the others and focus on scaling those wins to create a healthier, stronger account. In this method, great ad ops can only take accounts so far. To get ads over the finish line and into the “win” zone, high-volume creative testing is key.
While many advertisers focus on graphics and design, high-quality copy can be the difference between run-of-the-mill performance and massive wins. In this post, we’ll break down 25+ ways to structure your ad copy and explore why they work, along with real examples from ads we’ve launched for our partners.
See the 25+ templates under the cut:
You may be wondering why Meta ads have grown so expensive. In large part, it’s due to widespread iOS updates. Whether due to limited tracking, changing attribution windows, less customer data making its way back to Meta, experts agree that Meta ads in a post iOS14.5 landscape, ads are more expensive.
Most advertisers are aware of the havoc iOS14.5 has wreaked on paid media. But are you doing everything you can to ameliorate its effects? If your ads are still struggling to gain traffic and customer volume has remained stagnant over time, you may need to update your ad strategy.
In this post, we’ll walk you through how iOS14.5 affects ads and what you can do to minimize its effects.