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Have you ever heard that your ads are only as strong as your buyer persona? …You mean, that’s not something commonly discussed at dinner tables? Never fear! This is the article for you. We’ll break down what buyer personae are, why they’re useful, and why they’re crucial for creating ads that attract customers and help your business hit its goals. 

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While many advertisers focus on graphics and design, high-quality copy can be the difference between run-of-the-mill performance and massive wins. In this post, we’ll break down 25+ ways to structure your ad copy and explore why they work, along with real examples from ads we’ve launched for our partners.

See the 25+ templates under the cut:

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