Spring Break isn’t just a vacation—it’s a peak sales moment. People book trips, upgrade their luggage, shop for new outfits, and grab last-minute essentials. Brands in fashion, travel, and lifestyle can drive major conversions by tapping into this seasonal demand.
But timing and relevance are everything. Consumer intent shifts fast, and last year’s marketing strategies won’t work today. Ads on paid media need to feel fresh, platform-specific, and aligned with how people plan and shop for Spring Break.
Staying ahead in seasonal marketing isn’t just about showcasing great products. It’s about keeping up with trends, which change faster than ever. Brands can’t rely on the same creatives or even the same footage for too long—repetition leads to ad fatigue, and in an industry built on what’s trending, that’s a fast track to irrelevance.
In this article, we’ll break down the best video ad frameworks to maximize seasonal performance. Whether you’re selling travel gear, vacation packages, or Spring Break essentials, these strategies will help you stand out.
How Seasonal Marketing Works
Seasonal marketing is all about aligning with consumer behavior. As demand spikes for travel, fashion, and vacation essentials, performance metrics shift. Key indicators like CTR, CPM, and CPC fluctuate based on competition, timing, and consumer interest.
During peak buying periods, like Spring Break, CPMs (Cost Per Mille) often increase. More brands bid for attention, making ad costs rise. A strong hook, engaging video format, and platform-specific approach can help improve efficiency.
CTR (Click-Through Rate) tends to peak when ads match consumer intent. People actively search for travel deals, must-have products, and destination inspiration. Video formats that showcase real experiences—like “Get Ready With Me” or “Spring Break Packing List”—often drive the highest engagement.
CPC (Cost Per Click) varies depending on ad relevance and engagement. Creatives that feel timely and interactive usually perform best. UGC-driven ads, trend-based storytelling, and strong CTAs can help lower CPCs.
Spring Break marketing isn’t just about launching ads—it’s about optimizing for shifting consumer behavior. Brands that stay ahead of seasonal trends will drive higher conversions and maximize their ad spend.
So how do you maximize conversions during these peak times? Let’s dive into some frameworks that are perfect for this season.
Get Ready With Me Template
People love quick, engaging content, and nothing feels more natural than a “Get Ready With Me” (GRWM) video. It combines storytelling, social proof, and a step-by-step format that keeps viewers hooked.
This framework is a go-to for influencers and content creators because it showcases products organically—without sounding overly promotional. Instead of a hard sell, it invites the audience into a real-life moment, creating a sense of authenticity and trust.
For brands, this presents a huge opportunity. A well-executed GRWM ad can highlight must-have travel outfits, essential accessories, and packing hacks while feeling aspirational and personal.
Let’s see it in action.
This video ad from Hapari is 🔥.
| Frame | Content |
| Hook | Pack with me for my summer vacation getaway in San Diego. I’m so excited for all the activities we’ve planned. |
| Step #1 | I can’t leave behind my camera to capture all the memories. |
| Step #2 | Sunscreen to protect throughout the day. |
| Step #3 | And my Hapari swimsuits. |
| Problem | I feel like most swimsuits you see today are either too frumpy or too small and don’t stay in place. |
| Solution | Hapari tankinis are designed for an active lifestyle or a mom on the go. |
| Benefits | They have secret pockets, double lining and high-quality fabrics that are super comfortable and last for years. |
| Social proof | I no longer have to awkwardly adjust my swimsuit to a dip in the ocean. Instead, I can feel confident and comfortable no matter what I’m doing. |
| CTA | You shouldn’t have to choose between a perfect style and the perfect fit, so head to hapari.com to prepare for your next vacay. |
The hook is short and engaging, it makes you keep watching for what she’s going to pack for her trip. The fact that she mentions 2 items she’s bringing before the product she’s advertising makes the ad feel organic. For step #3, she mentions the product and soon moves to the problem and solution, highlights the benefits, and finishes with a strong CTA that indicates exactly what you have to do next.
This top framework is exactly what you need if you’re looking for an ad that fits into a user’s feed and makes potential customers take action.
How It Works Template
This template is one of the most effective formulas tested at Primer.
It breaks down a product’s key features into an easy-to-follow, step-by-step format—making it perfect for paid ads.
This framework isn’t just about listing benefits; it showcases how a product solves a real problem. By walking the audience through a specific use case, it builds trust, removes doubt, and makes the purchase decision feel effortless.
For brands, this is a game-changer. Whether it’s demonstrating a carry-on suitcase that keeps travel stress-free, a skincare product that protects against sun damage, or a compact workout kit for vacations, How It Works ads turn features into solutions—without overwhelming the viewer.
This is the basic formula for any HIW ad, but you can always iterate to make it your own..
Take this one for example: it’s a shorter version of an ad that drove sales like crazy.
| Frame | Content |
| Hook | Unpopular Opinion: Traveling with kids is EASY |
| HIW | This is how I do it! |
| Step #1 | We’ll start first with the Logan suitcase. |
| Benefit #1 | So something that makes it unique from other suitcases is specifically the straps. |
| Step #2 | Now, we have the kane kids travel backpack that is also very functional, with all the compartments. |
| Step #3 | And lastly, for traveling with kids you can’t forget the Benson toiletry kit. |
| CTA | Check out their other designs! |
In this case, the creator shares how to travel easily with kids by using different luggage, each one with different benefits.
UGC Template
UGC is still a must-have for your 2025 marketing strategy—especially in paid ads.
There are countless ways to make it work for your brand: from authentic product reviews and brand storytelling to trend-driven try-on hauls. The key? Having high-quality, engaging content that feels real.
To help your creators stand out, we’ve put together a guide for producing top-tier UGC—so every piece of content drives results.
Here’s a perfect example of a short, snappy UGC video with a hook that grabs attention instantly and no words are needed. This uses the “What I ordered vs What I got” hook, one of the most powerful UGC-driven formats. It taps into social proof, curiosity, and relatability—key factors that make people stop scrolling. Whether it’s showcasing the perfect vacation outfit, durable luggage, or summer skincare that actually works, this format lets real customers do the selling for you. The contrast between expectation and reality builds authenticity and trust, making it a go-to for performance-driven campaigns.
Why is this ad so successful? Because it’s simple and engaging, and it’s sort of a before/after transformation where you see the product as a user would view it on the website immediately followed by what it looks like in real life.
Why These Top Frameworks Work For Spring Break (and any other season too!)
Seasonal marketing success isn’t just about running ads—it’s about creating content that feels timely, relevant, and engaging.
Every season brings a fresh opportunity to connect with audiences, but Spring Break is a unique moment when consumers actively look for travel essentials, fashion upgrades, and must-have accessories. That means brands need to move fast with creative strategies that match the seasonal demand andthe right ad framework can turn a simple video into a high-converting campaign.
We’ve covered three powerful templates that brands can use to drive engagement and sales:
- Get Ready With Me: A natural, engaging way to showcase products while tapping into social proof and storytelling.
- How It Works: A step-by-step breakdown that highlights key product benefits, solving customer pain points in an easy-to-digest way.
- What I Ordered Vs. What I Got: A UGC-driven format that builds trust and authenticity, making products feel real and relatable.
These top frameworks work because they blend entertainment with product education, keeping viewers engaged while seamlessly driving conversions. But the real key to seasonal marketing success? Refreshing creatives constantly. Trends evolve quickly, and repeating the same footage or messaging leads to ad fatigue. The brands that stand out are the ones that adapt, experiment, and stay ahead of the curve—ensuring their campaigns feel fresh and relevant every single season.
Level Up Your Ads With Primer
At Primer, we’ve worked with top fashion brands like Savage X Fenty and Rent The Runway. We now offer an on-demand service that helps you concept, plan, source, and produce UGC video ads that resonate with your audience and drive results. Let us bring your brand’s vision to life with authentic, high-performing content.
Your Growth Marketing Team: Partnering with Primer means we take care of everything—strategy and planning, production, reporting, and optional media buying—to achieve your growth objectives. You can focus on your business while we deliver the results.
Creative On-Demand: Access a subscription-based marketing creative platform to request UGC, videos, images, and landing pages crafted by top marketing creative strategists and designers who understand what drives conversions.
