Marketers today face incredible challenges. Technology is changing at break-neck rates. Goals are ever-shifting. The pace to scale your business is faster than ever. And you, the marketer, are held accountable for meeting these ever-changing needs, often without enough resources.
We get it. We’ve been there, and we see it with our partners time and again. You’re strapped for design resources. And engineering resources. Every new martech system seems to require a “simple” integration that still needs some form of decoding from an expert. Your ad accounts need new creative, but your design queue is filled with other priorities.
The one constant among all of this is your goals. No matter what, you need to hit your goals.
Direct-to-consumer brands need to achieve some form of repeatable (and ideally scalable) growth. For our partners, that comes in the form of paid social advertising, but when they come to us, they are often seeing their CACs climb up and have topped out in their ability to scale.
Why? The reason is almost always the same: they are not testing enough.