Austin, Texas – Sept. 04, 2025 – Primer, a leading hypergrowth agency trusted by some of the world’s fastest-growing brands, has been acquired by Klimt& Inc, a holding company redefining marketing for the AI era.
For more than 10 years, Primer has partnered with hundreds of consumer, D2C, digital health, and fintech brands. It has managed billions in paid media and produced thousands of high-performing assets, scaling companies from idea to IPO. Its model, combining performance creative with profit-driven paid media strategies, has made Primer one of the most respected growth partners in the industry.
By joining Klimt& Inc., Primer gains access to a powerful ecosystem of complementary agencies. Klimt& also owns Klimt & Design, a leading branding and product design studio, and Uplift Content, a leader in content marketing. Together, the portfolio provides partners with an end-to-end marketing offering that spans branding, performance creative, paid media, UX/UI design, Webflow and Shopify development, all unified by a single mission: drive better business results for its clients without sacrificing originality.
“Primer has set the standard for scaling brands over the past 10+ years,” said Michelle Pederson, CEO of Klimt& Inc. “Bringing them into the Klimt& family creates something truly unique: a marketing partner that can define a brand, tell its story, and drive measurable growth across every channel.”
Primer will continue to operate under its own name and will still be the same hypergrowth agency its partners know and trust. It’ll continue to drive exceptional profit-driven paid media strategies and performance creative to support companies from idea to IPO. Now, it’ll do that with expanded capabilities to help its partners grow even faster. In addition to paid media and performance creative, the expanded capabilities will include:
- Branding & Design for consumer and digital health brands
- Shopify Development for eCommerce stores
- Content Marketing for increasing brand awareness
- Organic Social Media Management
About Klimt& Inc.
Klimt& Inc. is a collective built around great agencies and the people who make them thrive. Through our portfolio of brands, including Klimt & Design, Uplift Content and Primer, the world’s leading companies and the funds that invest in them rely on us to scale creative, content, and paid media. Our mission is simple: drive better business results for our clients without sacrificing originality.
About Primer
Primer is a leading hypergrowth agency built for scale. Over the past 10+ years, we’ve partnered with hundreds of brands, including ones that you interact with tens of times per day, managing billions in paid media spend and producing tens of thousands of high-performing assets. We combine performance creative with profit-driven paid media strategies to help take companies from idea to IPO, with the singular mission of driving growth for category-defining leaders in consumer, D2C, digital health, and fintech.
