Inspiration runs dry sometimes—we get it. Coming up with strong ad ideas every week isn’t easy. And you need ads that not only stop the scroll: they need to convert.
At Primer, we’ve tested thousands of ad creatives across many industries. From WigDealer to Ethique Beauty, we’ve helped brands grow with the right creative strategies. We’ve learned what works, what flops, and what keeps performance strong week after week.
That’s why we’re sharing 3 high-converting ad templates you can use right now. They’re simple to produce, easy to adapt, and effective at every stage of the funnel.
Ready to turn views into conversions? Let’s go!
Founder’s Story
Founder’s Story is one of those ad templates that has seen a big performance boost over the past few months.
But what makes this template different from the rest? As the name suggests, the Founder’s Story centers on the person behind the brand. It highlights their motivation, the “why” behind the business.
A good Founder’s Story gives users the context behind the product or service they’re being told about. It’s a long-form story on the key problem that the business is trying to solve and its unique approach to addressing it. At its core, the Founder’s Story is a personification of the business itself, humanizing it for audiences through the character of the founder(s) and giving customers a more intimate look into the heart of the business.
Unlike traditional UGC, which focuses on a single customer or pain point, founder-led content connects on a deeper, more personal level. And it doesn’t target just one customer type. It creates a broader emotional appeal and builds trust across all audience segments.
This template has always existed. From the traveling salesmen of the past to modern-day “About Us” pages, founder stories sell.
And if you’re unsure about this, take Rhode as a perfect example. Hailey Bieber built it on nothing but her personal brand and sold it for $1 billion. When you think of Rhode—or even just skincare in general–you automatically picture Hailey Bieber—not only because she’s famous, but because she’s shared everything with transparency: her process, her routine, the products and more.
However, the founder doesn’t necessarily need to be famous to create a successful brand. The founder just needs to be honest and transparent on why they make the brand and why it works.
Before diving into some examples, here’s the structure for the perfect Founder’s Story video ad.
Let’s look at some brands that have launched effective Founder’s Story ads.
Alloy
As a cofounder of Alloy Women’s Health, Anna Fulenwider explains that the company was founded to help women deal with the challenges of menopause. Some of Alloy’s benefits are that it is 100% virtual and offers unlimited communication with a menopause-trained doctor, aiming to provide fast relief.
Proov
Amy, the founder of Proov, shares her personal battle: After years of infertility and miscarriages, she had her son with IVF. She then used her own personal knowledge to find out the reason for her infertility, which was a problem with her ovulation. This experience led her to found Proov to provide diagnostic fertility tests that you can use at home to save you time and money.
Keep in mind that this template just needs a strong story, a founder willing to show up and a solid editing team to polish the final cut.
If you’re building a brand from scratch, start using the one thing no one else has: your voice. And if you’re already an established brand, there’s no better way to reconnect with new audiences than by showing them the real reason behind your brand.
Get Ready with Me
Who doesn’t love a good GRWM video?
Get Ready with Me isn’t just a trend. It’s one of the most effective ad templates for lifestyle, beauty and wellness brands… although it can be used in any vertical.
At its core, a GRWM ad follows someone through a daily moment, like a morning or night routine. It’s perfect for UGC creators or influencers. They talk to the camera. They show what they use. And they explain why it matters.
The vibe is casual, intimate and 100% native to TikTok and IG.
The best part? It doesn’t feel like an ad; it feels like a friend sharing their routine. And that’s exactly why it works.
A strong GRWM ad blends product education with lifestyle content. It shows your product in context, during a real-life moment that feels aspirational but achievable.
Here’s how to use the formula to craft a great GRWM video.
Now let’s look at some examples.
Tempur-Pedic
In this GRWM, we see a nighttime routine that includes a warm bath, skincare and activating Tempur-Pedic’s magic bed, which offers relaxing positions and massages. This video is simple, but its aesthetic grabs your attention instantly.
WigDealer
Nothing beats a quick GRWM. In this video, the speaker starts with a clear problem—getting invited last-minute to a big event. WigDealer becomes the hero, offering fast shipping that solves her hair emergency just in time. As she puts her wig on, she highlights how soft and natural it feels. The process is quick and the look is flawless. This is how to do a great GRWM.
POV
POV (Point of View) has become one of the most popular formats across TikTok, Reels and Shorts. It feels real. It’s relatable. And it mirrors how people actually think.
POV ads let viewers experience the moment as if it is happening to them. That emotional pull is what makes it so powerful, both for organic and paid ads.
A POV ad drops you into a situation right away. You can start with solving a problem, sharing a common struggle or finding a solution, and there are so many ways to use this structure that will surprise you.
They’re like short stories. Just imagine: “POV: You missed X, but found Y.”
This simple line delivers both the problem and the solution—instantly.
It’s not just engaging. It’s effective. You hook the viewer emotionally and present your product as the fix, all in one sentence.
The best part about this ad template? It doesn’t need to be long.
They get to the point quickly, and that’s why they work. They also require fewer resources than, for example, a Founder’s Story ad. No need for a full shoot or deep brand narrative—just simple footage can work.
This ad template is one of the simplest yet most effective out there. So if you haven’t tried it yet, what are you waiting for?
Here are some great POV ads that caught our attention.
KISS Colors&Care
In this video, the narrator starts by hitting a problem that she’s been struggling with forever. She’s tried numerous options so far… with no solution. Until she tried KISS Multivitamin Oils, and they became her instant scalp relief.
LegacyBox
The speaker starts this POV video with a fear her mom has always had: losing her family memories. After years of holding onto old VHS tapes, they finally try Legacybox. The process is simple and stress-free. They send off their tapes and receive everything digitized. The video works because that fear is common and relatable—and the solution is pretty innovative.
Which Ad Template Should You Use?
The decision is pretty personal. But these three ad templates are effective and proven to work, so it just depends on the resources you have and the tone you want to give to your brand.
Here’s our quick cheat sheet:
| Founder’s Story | GRM | POV | |
Emotional Hook | Mission, authenticity and personal connection | Routine, aspiration and product-as-experience | Relatability and everyday problem-solving |
| Best for | Startups, wellness, DTC, personal brands | Beauty, skincare, wellness, lifestyle | Beauty, fashion, fitness, lifestyle |
| Resources Needed | Medium to high (founder time + storytelling) | Low to medium (creator + basic setting) | Low (script + phone works) |
| Adaptability | Medium (needs context, less plug-and-play) | High (adaptable to seasons, products, routines) | Very high (can match countless use cases) |
No matter your vertical or budget, at least one of these ad templates will help boost your performance. Start simple. Test fast. And iterate based on what resonates.
If you’re ready to level up your creative strategy—we’re here to help.
Partner with Growth Experts
At Primer, we’ve worked with top brands like WigDealer, Proov and Ethique Beauty. We also now offer an on-demand service that helps you concept, plan, source and produce video ads that resonate with your audience and drive results. Let us bring your brand’s vision to life with authentic, high-performing content.
Your Growth Marketing Team: Partnering with Primer means we take care of everything—strategy and planning, production, reporting and optional media buying—to achieve your growth objectives. You can focus on your business while we deliver the results.
Creative On Demand: Access a subscription-based marketing creative platform to request UGC, videos, images and landing pages crafted by top marketing creative strategists and designers who understand what drives conversions.
