Work with Us
Primer helps ambitious brands scale faster with creative and paid media that consistently outperforms. Our plans flex with your growth, whether you need ongoing creative support or full-service media management.
Full Growth Agency
For brands ready to scale paid media with a dedicated team owning strategy, creative, and growth.
Creative Only
For teams who handle their paid media management but need a creative strategy team.
Media Management
For teams that handle their own creative, but need expert media management and execution.
Creative Services
Creative production (UGC, video, image, landing pages)
We produce performance driven creative designed to support your Buyer Decision Questions and testing roadmap. Our production process prioritizes speed, iteration, and scalability, ensuring creative output continuously feeds performance insights and measurable growth.
Creative strategy & planning
We develop a creative strategy and planning framework grounded in your audience’s personas, Buyer Decision Questions, and performance goals. This includes defining key messaging themes, aligning creative concepts to funnel stages, and prioritizing formats designed to drive action. Our planning process ensures every creative asset has a clear purpose, supports testing and iteration, and ladders back to measurable growth outcomes.
Creative testing roadmap
We develop a structured creative testing roadmap based on your customer personas and buyer decision questions, allowing us to systematically identify what drives performance. This includes defining testing priorities, establishing hypotheses, and planning iterations across formats, messaging, and concepts. We use performance data throughout your campaigns to guide what gets tested next so creative decisions are intentional, repeatable, and focused on unlocking scalable, measurable growth.
Monthly Creative Brainstorm
Used to review campaign performance, walk through key insights, and discuss optimizations. These sessions create space to discuss what’s working, what needs refinement, and any new developments on the brand side that may impact strategy or execution. The goal is to maintain alignment, move quickly on opportunities, and ensure performance improvements stay focused on measurable growth.
Bi-weekly check-ins
Media Services
Channel setup & optimization
We fully configure and optimize each ad account to ensure it’s built for performance and scale from day one. This includes account structure, conversion tracking, attribution alignment across platforms, audience and pixel setup, and platform-specific best practices. When our pilot campaigns launch, they’re supported by a foundation designed to drive efficient, measurable growth.
Media buying across 1–3 channels
We plan, execute, and actively manage paid media across one to three priority channels based on where your audience is most likely to convert. This includes budget allocation, campaign and ad set structuring, ongoing optimization, and performance monitoring to ensure spend is directed toward the most impactful opportunities. We consistently test, learn, and iterate to improve efficiency, scale what’s working, and drive measurable results across all channels.
Paid media reporting and insights
We provide clear, actionable reporting that shows how your campaigns are performing , why we're seeing these results, and how to interpret these insights to make optimizations. This includes ongoing analysis of channel performance, creative effectiveness, and funnel metrics, with insights tied directly to business outcomes. Throughout your campaign, we use these insights to ensure performance improvements are intentional, measurable, and aligned with your goals.
Support Team
Dedicated Director of Paid Media
Dedicated Marketer
Creative Director
Production Coordinator
Designers
Full Growth Agency
For brands ready to scale paid media with a dedicated team owning strategy, creative, and growth.
Creative Services
Creative production (UGC, video, image, landing pages)
Creative strategy & planning
Creative testing roadmap
Monthly Creative Brainstorm
Bi-weekly check-ins
Media Services
Channel setup & optimization
Media buying across 1–3 channels
Paid media reporting and insights
Support Team
Dedicated Director of Paid Media
Dedicated Marketer
Creative Director
Designers
Production Coordinator
Media Management
For teams that handle their own creative, but need expert media management and execution.
Media Services
Channel setup & optimization
Media buying across 1–3 channels
Paid media reporting and insights
Support Team
Dedicated Director of Paid Media
Dedicated Marketer
Creative Only
For teams who handle their paid media management but need a creative strategy team.
Creative Services
Creative production (UGC, video, image, landing pages)
Creative strategy & planning
Creative testing roadmap
Monthly Creative Brainstorm
Bi-weekly check-ins
Support Team
Dedicated Director of Paid Media
Creative Director
Designers
Production Coordinator
Creative On-Demand
Credits you can use for UGC, videos, images, copy, and landing pages
Dedicated Creative Strategist + Customer Success Manager
Unlimited revision cycles on active requests
Credits roll over while subscription is active
Online platform for creative review
Creative Brief + Copywriting
For teams that want high-performing creative on demand, without adding headcount or hiring freelancers

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