Successful digital marketing has two fundamental pillars: great account management and great ad creative. In this post, we explore the latter and how to achieve it.
Producing creative that truly resonates with your audience can seem like an impossible task, but at Primer, we’ve developed a tried-and-tested process to empower businesses across all verticals to find more creative wins and scale ad spend more effectively.
We use a growth marketing process called The Outlier Method. Our goal is to find the ads, audiences, and landing pages that rise to the top above all the others and focus on scaling those wins to create a healthier, stronger account. In this method, great ad ops can only take accounts so far. To get ads over the finish line and into the “win” zone, high-volume creative testing is key.