You may be wondering why Meta ads have grown so expensive. In large part, it’s due to widespread iOS updates. Whether due to limited tracking, changing attribution windows, less customer data making its way back to Meta, experts agree that Meta ads in a post iOS14.5 landscape, ads are more expensive.
Most advertisers are aware of the havoc iOS14.5 has wreaked on paid media. But are you doing everything you can to ameliorate its effects? If your ads are still struggling to gain traffic and customer volume has remained stagnant over time, you may need to update your ad strategy.
In this post, we’ll walk you through how iOS14.5 affects ads and what you can do to minimize its effects.