Your one-stop-shop for growth marketing and paid social how-to guides.
Steal This Ad Creative Template for Q5: How It Works
As we wind down 2022 and look ahead to the New Year, many marketers scale back ad spend and slowly ...
The Ultimate Guide to the Outlier Method of Ad Testing
Did you know that nine out of 10 ads fail? High-volume testing is the key to finding and scaling winning ...
How to Reduce CPA by 1.6x in Just 2 Months
With a looming recession making headlines all summer, many companies are hyper-concerned about their growth coming to a halt and ...
How Many Ads You Should Be Testing Every Month to Hit Your Goals (it’s more than you think)
In paid social advertising, nine out of ten ads will fail. That's why high-volume ad testing on social media is ...
How to Create Landing Pages that Convert
So you’ve created ads with killer click-through rates. But your conversions just aren’t there. This likely indicates that your landing ...
How to Get Started with TikTok Ads: Updated 2023 Guide
TikTok is no longer a newcomer in the digital advertising space. It’s a global platform with global brands spending billions ...
7 Ways to Make TikTok Ads Feel More Organic
Did you know that 70% of campaign performance is rooted in creative? Ad creative fuels brand success. By designing content ...
Buyer Persona: The Psychology Behind Stronger Ads [With Examples]
Have you ever heard that your ads are only as strong as your buyer persona? …You mean, that’s not something ...
Run Better Ads with This Creative Testing Methodology
Successful digital marketing has two fundamental pillars: great account management and great ad creative. In this post, we explore the ...
The Definitive Guide to Better Advertising after iOS14.5
You may be wondering why Meta ads have grown so expensive. In large part, it’s due to widespread iOS updates. ...
