TikTok is no longer a newcomer in the digital advertising space. It’s a global platform with global brands spending billions on TikTok ads. Its ads management platform is sophisticated and the reps are top-notch. If you’re not already advertising on TikTok, we have many reasons why you should start, and this guide will give everything you need to know to get your TikTok ads live and winning. Here, you’ll find ad ops best practices for TikTok ads, including how to set up your campaigns, the top TikTok ad audience strategies, and what to avoid.
How do we know what works?
We’re a top TikTok advertiser and a proud partner in the TikTok Creative Exchange. In fact, the majority of the advertisers that have partnered with us to create ads for TikTok have been featured in the TikTok Top Ads Library,, meaning they have high-quality creative, resonate well with audiences, and are high converters.