Proov is a woman-founded startup that invented the first FDA-cleared at-home PdG (progesterone marker) test to confirm successful ovulation. Since developing this first test, Proov has expanded to a wide range of other at-home fertility tests.
Proov’s goal is to help women get more information about their hormones and cycles so they can get to their goals faster, and they wanted video ads to support that.
Because the PDG test is an innovative test that confirms ovulation rather than predicts it, Proov has to provide a significant amount of education for their audience in their ads and on their website. In particular, Proov focused on sharing how their PDG test differs from the standard ovulation test seen in the pharmacy.
Growth is the Name of the Game
As a venture-backed start-up company, Proov needed to maximize their growth. They saw the high conversion of video ads as the solution to getting information into the hands of women trying to conceive while achieving that growth.
Before working with Primer, Proov primarily focused on static ads created by their small, in-house marketing team to educate and empower women during their fertility journey. By 2022, they started making the transition to video ads, which are shown to drive 48% higher sales than their static equivalents.
Like many performance marketers, they struggled to find the resources to create the video ads themselves for the following reasons:
- Their internal design team was small and did not have any video experience.
- They didn’t have prior knowledge to optimize and test video ads at the scale and speed they needed to achieve maximum growth.
- Their small in-house team couldn’t support the volume of creative needed for video ad testing.
Proov knew they needed a partner who could unlock their growth potential and fill a pipeline of stellar, informative creative for video ads and landing pages.
Enter Primer.
Partnering with Primer to Create and Test High-Converting Video Ads
Proov hired Primer in early 2022 to solve this problem of boosting their growth through video ads. Proov wanted to learn how to leverage video ads and landing pages to empower women and educate them about their cycle.
To help Proov build their strategy, Primer shared proven video ads, templates, hook ideas, and what works well with other brands.
Primer’s On Demand team worked as a resource to
- Provide proven concepts that they can easily build from to create high-converting video ads
- Share designs made by growth experts to ensure they are meeting all performance marketing best practices
- Deliver video ads and landing pages in as little as three business days so they can continuously test and find new wins
Using Proven Templates and Themes for Video Ads
Using these templates and examples, Proov was able to jump-start their work with Primer.
According to Maddie Barbera, Marketing Manager at Proov, “When we got off the ground, we had no knowledge of what was going to work and what kind of videos to make, so we thought we should test it all. We used a lot of Primer’s hooks and stacked our queue really long, which taught us a lot about what content works and what doesn’t.”
Proov infused education into their video ads and landing pages using the ideas shared by the Primer team to engage with their “information seeker” persona, women searching for information about their fertility journey. With their long queue of creative in the Primer On-Demand platform, Proov tested different ideas using these hooks and examples to understand what video content works best for their target customers.
Proov quickly learned that what you expect to perform might not always work.
“We had a lot of hypotheses about what content would perform well,” Barbera said, “but we were rarely right. We tried ads about ovarian reserve testing to go up against a competitor, but they totally tanked. Primer taught us a lot about how to educate people.”
After learning and testing, they found that the How It Works template resonated well with their audience and provided the education necessary to move toward a purchase decision.
Template:
Example:
Leveraging Existing UGC Content
Along with learning about what works and what doesn’t, Primer also enabled Proov to leverage their cache of existing UGC content and video testimonials of women getting pregnant with the support of Proov products. Primer, Proov was able to capitalize on this UGC to create ad and landing page content quickly and easily.
The process was simple: Proov simply has to give Primer a script and the vibe of the ad, and Primer’s creative team can splice together UGC and other video content into high-conversion video ads and a partnering landing page.
This process of quickly generating content with Primer’s support allowed Proov’s in-house team to focus their energy on retargeting and structuring their ads according to their customer’s journey rather than spending time learning video and becoming growth-advertising experts.
For example, they found the following sequence resonated with their audience and moved them through the buyer’s journey:
Starting with a “how Proov works” style ad
Retargeting that same audience with video ads that focus on their founder’s story
Ending with a UGC-style ad helped their customers convert
This order of ads appealed to their “information seeker” persona because it started with education about the products, shared a deeply emotional story that gives the brand ethos, and ended with a real woman using Proov products during her journey to conceive.
Education-Focused Landing Pages
Before working with Primer, Proov knew that landing pages would be important, but they didn’t realize just how important they would be to their overall strategy.
Primer helped Proov reach women seeking information about infertility and at-home testing by strategically pairing ads with a landing page that digs deeper, delivers more information to that woman, and persuades her to try Proov at-home tests.
Proov grabs the reader’s attention on this landing page with the question, “Want to Get Pregnant?” coupled with a video showing how easy it is to test with Proov. Then they share a quiz to help women make an informed decision on the right testing product to purchase, a walkthrough of how easy testing can be with Proov products, and testimonials by real Proov users to provide layers of education to their audience.
The best part: Proov found that these landing pages were continuously reusable. After finding the ones that tested well, they updated packaging photos and other images as needed to keep the landing page fresh.
Results: Taking Ad Creative Production from 0 to 100
Before working with Primer, Proov relied solely on static ads produced by their internal resources.
By working with Primer On-Demand, Proov accelerated their video ad creation and now has 60 successful ads and 18 landing pages created by Primer that they can leverage to drive conversions.
According to the marketing team at Proov, working with Primer has “really taken landing page and video production from 0 to 100.”
Want to Partner with Primer?
Primer works to help our partners, like Proov, develop winning ads and scale by handling the process for you, including creative strategy, design, production, reporting, and media buying.
If you need high-quality ad creative with a rapid turnaround, our online platform Primer On-Demand gives you access to videos, images, and landing pages with a proven track record of driving conversions.
Schedule a free consultation with Primer to learn how creative testing can help you script successful video ads.
Let’s say you’ve crafted the perfect paid social ad using proven ad templates. The big question is, now that you have your audience’s attention, how do you get them to take the next step toward making a purchase?
The answer to that lies in your CTA, or call to action.
The most effective CTAs blend into the video or image around them. Yet this may leave you wondering how to write a less overt CTA that still captivates a viewer and converts them into a potential customer.
When it comes to creating video ads that will help maximize growth, we don’t believe you have to reinvent the wheel. Often, great marketing is about using what works and making it fit your brand’s messaging and voice.
Primer has tested thousands of video ads on social platforms like Facebook, TikTok, Instagram, and others, and we’ve learned how to develop a CTA that converts while also feeling organic to the user and native to the social platform.
Why Should You Include a CTA?
Simply put, CTAs drive conversions.
When you end a video ad with a CTA, you’re prompting your audience to make a purchase, learn more about a product, or sign up for a service.
In other words, you convinced your target audience to watch the ad with an attention-grabbing hook and showed them the important details, frame-by-frame, by using a proven video ad template. Your CTA tells them what to do next.
Once your audience is inspired to take action, you can boost your conversion rate by having your CTA lead to a landing page tailored to your audience’s ad experience.
Yet, certain types of CTAs aren’t equally effective on all social platforms. In fact, on some platforms, a CTA done wrong can appear out of place for users.
Take TikTok, for instance.
Did you know TikTok ads that blend into the native content of the platform perform much better than those with a prominent CTA?
That’s because TikTok audiences are likely to click away from ads that feel like ads. Users quickly spot and move on from ads that go heavy on branding and a more traditional, overt ad-style presentation.
In these cases, it’s better to let users find their way to the product organically by matching the style of the platform. For instance, you can convert on TikTok by adopting a single-influencer UGC style, avoiding ending with brand cards and overt CTAs, and leaning into native elements of TikTok in your ads.
CTAs That Convert
Regardless of the social platform where you’re running your ad, a CTA should feel organic to the user and native to the social platform. That’s where we come in.
Check out these 25 examples of CTAs Primer has developed that are proven to convert.
Native Style
As we touched on above, users on platforms like TikTok are fast to click away from ads that feel overproduced and non-native. On the flip side, a native-style ad mimics the elements used on a specific platform, like text and colors, trending sounds and music, and a video format consistent with other users who post on the platform.
- No CTA included (a purely native-style ad).
- End with a search bar. Start your ad with a user searching Google and end with a CTA that is your search term.
Search Bar Example:
UGC Style
A UGC content format is a way to personalize your ads by using creators and UGC ad templates to give them an organic feel. Continue that user voice in the CTA. Test including the CTA both in text on the screen and in the voiceover. We find that using just in the voiceover is powerful, like in the example below, because it feels more like a user’s unique point of view.
- Give [brand] a try. (Great in a customer or creator’s voice: “Definitely, give State Bags a try!”)
- Go check out [brand]. (Another good one for a creator’s voice)
- Don’t sleep on [product]. Order today!
- Don’t waste any more time. Give it a try.
UGC Example:
“Get Started!”
Inspire your audience to act by showing them how simple it is to take the first step with your brand.
- Get started with [brand].
- Get started for [price].
- Get started online.
Problem/Solution Oriented
Highlight a problem or problems your audience might have, or offer solutions to problems they didn’t know existed.
- Fix your [problem].
- Are you ready to let [brand] [solve problem] for you?
- Discover your [solution] today. (Example: Discover your custom lawn plan today.)
- Upgrade your [problem area] today. (Example: Upgrade your outdoor space today.)
- Kickstart [solution] with [brand] today. (Example: Kickstart their reading progress with Ello today.)
- Order [product] today and get [benefit]. (Example: Order a Zen One bundle today and get better sleep in 1-3 nights.)
Fix your [problem] Example:
Promotional/Freebie
Everyone loves to save money on a good deal. Offer your audience a promotion that’s free or discounted, such as a membership, shipping, or money off their purchase.
- Sign up for free today.
- Free shipping (use the CTA to communicate a special offer).
- Get your free [offer/analysis/quiz results].
- Give it a try for just [price].
Free Shipping Example:
Product-focused
Using product-focused ad templates and content is a great way to build up to a CTA that drives home the message about your product.
- Find your perfect [product/attribute].
- Discover [product] just for you.
- Start searching. (This one is great for marketplaces or stores with multiple SKUs where you’re communicating to a wide variety of consumers.)
- Sign up for your first [product] today. (This CTA is effective for subscription brands.)
- Find yours today. (Note that this CTA should be used in voiceover and not in the text on the screen.)
- Say 👋 to [brand].
Say Hi to [brand] Example:
Beyond Ad Templates: How Primer Helps Drive Growth
Using these CTAs in your ads can help drive conversions and boost growth, and they can be easily incorporated into one of Primer’s tested and proven video ad templates.
Remember, hypergrowth marketing is all about using what you already know works to build winning ads!
Beyond offering a range of ad templates to craft high-converting social ads, Primer gives you the tools to keep pace in a rapidly evolving marketing landscape. We help our partners develop top-performing ads and scale them effectively through rapid, high-volume testing of your videos and social ads. This gives you the insights to tap into current trends, iterate top-performing ad content, and maximize your growth.
Primer handles the process for you, including
- Creative strategy
- Design
- Production
- Reporting
- Media buying
Schedule a free consultation with Primer to learn how creative testing can help you create successful video ads with CTAs that will take your brand’s growth to the next level.
User-generated content brings products to life in a far more personalized way than traditional ads. Increasingly, your customer’s experience with products comes through their smartphone screen. By hiring professional UGC creators and using UGC templates, you can maximize the value of customer-created content and harness the power of authentically representing the user experience.
But “authentic” is the operative word—and it’s where others can fall short if they’re not intentional about hiring the best content creator for their brand.
Follow these essential tips to maximize your UGC by hiring the perfect pro to create content your audience can’t resist.
Why are UGC templates successful?
Brands are embracing user-generated content (UGC) worldwide, but only some use it effectively. While anyone can use popular UGC ad templates, professional content creators have the experience and creativity to make your content stand out—driving engagement and conversion rates.
The pioneering “user” in UGC
Before UGC rose in popularity with marketing teams, users posted and shared organically created content. The posts were based on real-life experiences with a product or service and geared towards their followers—and potential customers.
Embracing the opportunity to build a community around their products and services, companies seized the opportunity to engage directly with their customers.
Brands repost reviews, feedback, and other user-generated content on their social channels to positively influence engagement metrics. According to one survey, 77% of respondents are more likely to purchase products from brands that use UGC.
UGC in ad campaigns
To traditional marketers, UGC ads seem counterintuitive. The brand takes a back seat, the production value is intentionally low, and they’re giving up some creative control.
A professional creator understands the fundamental advantage of user-generated content. UGC minimizes consumers’ distrust of conventional advertising by engaging directly with brands’ customer base from the consumer point-of-view.
And most importantly, content creators know how to do it authentically—with eye-catching content that subtly communicates your call to action before your audience realizes they’re watching an ad.
UGC creators vs. influencers
Although influencers create content, there are significant differences between UGC creators and influencers. Know the difference so you can hire the right content creator to represent your brand.
Influencers
Brands engage influencers as product ambassadors for access to their follower base and clout as microcelebrities. It is tempting to reach out to influencers because of their large followings, but it’s important to note that their audience may not be relevant to yours. Misaligned or unrelated content could be interpreted by their audience as outright advertising, which isn’t the intention of well-made UGC, or you could end up paying for an audience that is not likely to convert.
Content creators
Brands hire UGC creators for their creativity, ability to capture the brand’s voice, and connection with a target audience. They don’t need a large following since they do not typically share UGC content on their social channels. Social platforms like TikTok and Instagram Reels have popularized UGC templates for both ads and organic posts alike. With content creators, brands can leverage those UGC templates to create ads that feel more native to the social feed.
Content niches
At their core, UGC creators and influencers are content creators experienced in crafting a message that resonates with an audience within niches. Partnering with creators who can speak directly to your audience, whose audience matches your ideal customer, and who represents that ideal customer maximizes your brand’s messaging.
Brands are no longer limited to marketing strategies that rely on public figures and celebrities with large audiences. As a result, content creators give brands a voice that is relatable and accessible.
Consider your audience
The more your creator fits the persona of your target audience, the more successful your campaigns will be. They will be able to capture your customers’ attention, keep them interested, and motivate them to buy more effectively if they can identify with your audience—their lifestyles, preferences, challenges, and spending habits.
Hiring and working with freelance UGC creators
It’s not one size fits all. Choosing a professional who understands your brand can make or break your UGC marketing strategy, but you may not know where to start, what to look for in a creator, or how to tell if your UGC templates are effective.
How do you find and hire a content creator tailored to your brand and target audience? And how do you keep your project on track once you hire one?
TikTok Creator Marketplace
TikTok is the mothership for UGC creator content. There is an endless supply of talented creators ready to take on your project—and TikTok made it easier than ever.
Discover hundreds of professional content creators on the TikTok Creator Marketplace by applying filters based on the type of creator you need, your brand’s goals, your target audience, and other relevant requirements.
Tip: Searching #UGCcreator tags on TikTok and Instagram is a great way to surf professional UGC creators’ content to see if they’re the right fit for you.
Fiverr & Upwork
Popular freelancing platforms, like Fiverr and Upwork, allow businesses to browse through the catalog of talented UGC creators or post an ad for their campaigns. Creators have their rates and reviews in their profiles, helping you stay on budget while searching for your perfect creator.
Connect with a creator
Investing in a content creator to convert your product or services into credible endorsements and content that feels native to the platform requires some prep work.
It’s important to communicate your brand’s goals. Define your marketing goals and sales strategies ahead of time. Your perfect content creator can apply your UGC templates to make the biggest impact.
If you think you’ve found the right creator, talk to them about your campaign. They need to know:
-
- About your company: your target audience and UGC goals
- Campaign name + details
- Campaign budget
- Their point of contact
Impactful UGC templates
Professionally made UGC blends advertisements with organic user content, but it’s only effective if customers believe in its authenticity. Viewers won’t stick around if they feel tricked into watching a sales pitch. The pros know how and when to use different UGC templates depending on your goals, your audience, and your product. And by passing off these ads as native social media content, popular UGC templates are integrating creator-produced UGC into ads that convert.
Common freelance UGC creator challenges:
Delayed response times
Independent contractors might not have availability to respond to your inquiry immediately or have room on their schedule to spearhead your campaign due to other client commitments. When seeking out creators, ask for their availability right away and make sure to factor in production times (see below).
Surprise fees
You never want to be caught with surprise fees or upcharges. Start by confirming the fee structure against their freelancer profiles before moving forward to avoid inaccurate rate estimations.
Production delays
Make sure you factor in the time it will take to ship the product and have it arrive in the creator’s hands. You should also consider the time it will take to film the content, deliver the footage, and then edit time on your end and apply your UGC templates.
Getting ghosted by creators
Let’s face it, getting ghosted by creators, or slow response time from creators, is not as unusual as you’d hope. It can take a lot of research and reaching out to find a reliable content creator who is professional and responsive. Try to factor in the time it will take upfront to find the right match and get the responses you need to confirm it.
Let them work their magic
Remember, making heavily scripted notes can hinder your creator’s creative process. Add these points to your UGC brief to set your campaign up for success.
- UGC brief
- Required shot list
- Product approach: selling points and important details to mention
- Brand do’s and don’ts
- What the creator should not to say (e.g. any legal limitations, competitors, etc)
- Ask the creator not to add copy to the videos—makes the footage more versatile and avoids future image cropping issues
- High-level creative concepts
- Trending sounds
- UGC template preferences, like “How to” videos, etc.
- Layout ideas
- Authenticity is essential—audiences won’t appreciate blatant advertising. Keep the content organic and natural. The best UGC campaigns are natural and unpolished, so avoid overdirecting.
You’ll get more ad material for your money if you don’t expect—or ask— for a completely finished ad from your UGC creator. Instead, direct your creator to record a few different hooks and show a few different sets. You can edit the raw material yourself and end up with more than one ad from the same material.
Finally, if you like the content creator’s work, hire them again!
Consider the done-for-you UGC route
Alternatively, you can leave the entire process to the pros at Primer. By offloading the UGC creator-hiring process to a marketing company that excels in social advertising, you’ll save yourself the time, staffing, and hassle of tracking down and project managing a freelancer.
Primer-led prep work
Primer builds your ideal customer persona for you, eliminating the guesswork from identifying your target audience.
Simplify the search
With Primer, your brand is connected to the perfect content creators based on your audience profile through their extensive network of highly qualified, trusted specialists. Primer allows you to rank a list of 5-10 verified creators that match your brand.
Primer-led ad creation
Using the content creator’s video footage, Primer creates multiple iterations of your ad across a variety of platforms. Building multiple ads allows you to test them against each other and discover a winner among them.
Simplify your UGC creator search
Whether you DIY or let Primer handle the heavy lifting, you’re on your way to maximizing your UGC content and sharing content your audience will love.
Did you know that mobile Facebook users spend an average of just 1.7 seconds engaging with a piece of content? Meanwhile, desktop users spend a mere 2.5 seconds before moving on.
By the time you wrap your head around those numbers, Facebook’s billions of users have already scrolled on!
Why is this important?
The fact is that in today’s social media landscape, video ads are fast becoming a dominant form of advertising. In fact, many DTC brands have shifted annual spend in order to invest in more video advertising due to the benefits of doing so.
Video ad spending is projected to react $210.20 billion this year, with an annual growth rate of 10.97% from 2023 to 2027. The growing popularity of video advertising versus other ad formats with users justifies this shift in ad spend. Google data shows nearly half of internet users sought an online video about a product or service they were interested in before visiting a store.
When thinking about how to create successful video ads for social platforms like Facebook, Instagram, TikTok, and Snapchat, it’s clear that the most effective ads must grab a user’s attention from the very first second.
After testing thousands of ads across multiple paid social channels, Primer found that ads that got the highest engagement contained elements such as:
- Integration of native elements of the platforms they are using
- Tested and proven ad themes—or “big ideas”
- An attention-grabbing hook
- A frame-by-frame breakdown based on a tested formula
- A clear CTA to end the video
First and foremost, writing a winning video ad starts with a well-developed video creative brief, with a full video outline and all creative elements. Plus, a standardized creative brief template can be critical for creative teams, providing a roadmap to produce a high volume of ads and effectively scaling top-performing content.
Yet, there are many considerations when fleshing out what works and what doesn’t across multiple social channels and audiences. Here are our top tips for writing a successful video ad script.
Start with a Video Creative Brief Made for Video Ads
A successful video ad script starts with a finely tuned video creative brief template, outlining your video in full detail, frame by frame.
Starting with a creative brief template designed specifically for video ads provides several benefits. First, it helps you structure your copy and visuals in a format that makes it easy for both you and the video editor to map out or storyboard your video. This structure also makes it easy to come back later and iterate on this video ad once you have found wins. This allows your creative team to align and stay on target.
One of the top considerations when formulating a video creative brief is determining which channels are best for placing the ad.
For instance, ads made specifically for TikTok also perform well on Instagram, though the reverse is not always true.
Start with a big idea brief to test a brand-new concept, such as a theme, audience, value proposition, product, or benefit.
Then scale top-performing ads with iteration briefs. Once you find a winning ad from your big idea, then you develop several iterations, or variations, of specific ad elements, allowing you to both scale the win and also hone in on the specific components that your customers are responding to.
Developing these briefs will allow you to write a unique video ad script that you can transform into engaging content.
Select a Theme That Has Proven to Convert
At Primer, we’re constantly testing new ad formats, themes and messages. Through this testing, we have honed in on a handful of high-converting themes that we know work every time.
One of those is what we like to call “How It Works.”
This theme drives conversions every time because it breaks down how a product works to help solve the problem of your target customer.
Take, for instance, a video ad by lawn care company Sunday, which uses the How It Works theme to great effect.
Here’s another look at the theme applied to this Sunday ad.
Now let’s take a closer look at what your video ad script should include.
Break Down Your Video Into Sections
Just like the example illustrated above, each section of your script should be outlined in your video ad brief.
Keep in mind that the intro—or the first 3 seconds of your video—needs to hook the user and halt their scrolling. Otherwise, they’ve already moved on, and you’ve lost a potential conversion.
This means your video intro should have a strong hook and movement (no still images)!
Some examples of effective hooks include:
- Price-focused: “Need affordable [product type]? Watch this!”
- Informative: “Let me show you my biggest life hack for X.”
- Versus the Alternative: “I wanted to stop doing X, so I tried this instead.”
Check out all 101 of our video hooks to stop users from scrolling and get more ad clicks.
Next, break it down into frames at each transition moment in the video. Note that you should keep the copy very short for each section, whether this is verbal or text—about 2-3 words per screen or frame.
Content Beyond the Template
To transition from a template to a fully-developed video ad script, you need to determine the most essential messaging for your audience and apply that to the ad template. Key components to include in your ad messaging includes:
- Social or press proof: This is a way to showcase the recommendations of others who’ve reviewed your product or service. It is essentially a form of “word of mouth,” often presented as UGC, that increases your credibility and trust with a specific audience.
- Key benefits to the customer: The video’s messaging should focus on your customer and how your service or product helps them, emphasizing the benefits provided rather than just the features themselves.
Beyond these key elements, you can develop the specific content of your video ad by using any of Primer’s proven-to-convert video ad templates.
Here are a few examples.
User-Generated Content (UGC)
When trying to capture the native style of a paid social channel like TikTok, you can’t do better than a UGC style approach. This approach will feel like an organic post to the platform while highlighting how your product or service solves a consumer’s problems.
Buyer Decision Questions (BDQ)
Buyer decision questions are questions your highest-converting buyer personas are likely to ask before purchasing a product. For instance, they might have questions about price, quality availability, and how it works. This video ad template anticipates and answers those questions.
Press + Testimonials
This approach uses press quotes and consumer testimonials to demonstrate social proof that the product has been proven to work and is preferred by consumers. You can use customer voiceovers honestly reviewing the product to show UGC.
These are a few of our templates you can use to structure and iterate top-performing video ads. Though, regardless of which you choose, one thing all successful video ads share in common is that they direct the viewer to take action.
End on an Action
Okay, so someone watched your ad. They engaged. They didn’t scroll. Now what?
All ad content relies on a strong call to action (CTA) at the end of the message, something to drive people to take a certain action, like setting up a free consultation, subscribing to a newsletter, or downloading a deliverable—a next step that moves them further down the buyer’s journey.
Your video ad is no different and should give your audience a clear action to perform after watching. How you present your CTA depends on your audience and the specific paid social channel where you’re running the ad.
A few examples include:
- A special offer at the end of the video (e.g. Try for $15)
- A benefit the customer can expect to receive (e.g. Start sleeping better today)
- “You have to check out this product” or “you can find this product at your local [insert store type here]” at the end of a UGC ad.
Bonus Tip
Remember, ads that feel native to the platform are far more likely to get engagement than those that appear generic, highly polished, and focused on brand graphics and presentation. Also, make sure the voice and performer in your video match your brand and that they comea cross as an authentic customer!
Authenticity matters, so don’t be afraid to shoot footage on your phone for your video ad. While you may have concerns about an ad like this fitting within your brand identity, the fact is that ads that mimic native content simply perform better and garner more conversions.
Footage from a cellphone can feel more organic to certain social platforms. Not only that, but phone quality has improved drastically over the years. Gone are the days of grainy resolution and choppy framerates. It’s no longer just amateurs using phones to produce video content. Even music superstars like Selena Gomez have used devices like the iPhone to shoot professional music videos.
How Primer Can Help
Growth marketing is a high-stakes, high-reward proposition. Rapid, high-volume testing of your videos and social ads enables you to track the most effective trends, scale your success, and iterate top-performing ad content.
Primer works to help our partners develop winning ads and scale by handling the process for you, including creative strategy, design, production, reporting, and media buying.
If you need high-quality ad creative with a rapid turnaround, our online platform Primer On-Demand gives you access to videos, images, and landing pages with a proven track record of driving conversions.
Schedule a free consultation with Primer to learn how creative testing can help you script successful video ads