Did you know that 70% of campaign performance is rooted in creative? Ad creative fuels brand success. 

By designing content specifically for the platform, the ads feel more organic and engaging, giving brands the chance to stop the scroll and increase results, lower CPAs, and scale their business. 

At Primer, we’ve helped our partners develop engaging, organic-feeling creative that grows their brands and gains a whole new audience on TikTok. In fact, every single partner we’ve worked with on TikTok has been featured in TikTok Top Ads. 

Here are 7 ways we are producing some of TikTok’s Top Ads (and how you can too):

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TikTok became the web’s #1 most-visited site in 2021, beating even Meta’s Facebook and Instagram, but many companies are still hesitant to grow their brands on TikTok because…

1. They think all TikTok users are GenZ
2. They think their ads will fail

Both couldn’t be further from the truth!

TikTok is one of the most diverse advertising platforms out there. It’s transformed people of all ages and backgrounds into content creators, and engagement is through the roof. TikTok users are increasingly becoming some of the most invested — both to the platform and to the brands they see on their For You Pages (FYPs). According to TikTok, on average, users spend around 1.5 hours on the platform a day!

So here are 7 reasons why your brand is falling behind if you aren’t advertising on TikTok yet:

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