THE CHALLENGE
Accelerate Growth
Since 2018, Primer has partnered with Madison Reed on Facebook marketing, aiming to dramatically ramp up new customer acquisition. For the first year and a half, the sole focus was to drive prospective customers to their online experience.
Then in 2019, Madison Reed came to Primer with a challenge to support their expansion into brick and mortar Color Bar locations.
Together, we needed to find big wins quickly with a new product offering, positioning in the marketplace, and brand pillars.